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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt...

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm...

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested...

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say...

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that...

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now...